1. What Is a Tribe?

It would be pretty silly to have a guide on building a Tribe without actually talking about what a Tribe is.

I know others define Tribes differently but I’m going to define it how I see it and that’s going to be related to money.

What do I mean?

Well, there is a system that all businesses work under. No business in the world or that has ever existed gets to fall outside of this system.

This system has 4 principles:

  1. Get them to notice you
  2. Get them to pay attention to you
  3. Get them to trust you
  4. Convert that trust into money

That is the basic system of business and again, no business gets to work outside of those boundaries.

So what does this have to do with your Tribe?

If the best way to make money is to get people to trust you then those are the people you’re looking to attract.

Therefore your Tribe is composed of the people that trust you.

Trust you for what?

That’s a good question.

For that we turn to one of the most powerful quotes about making money:

People buy improvement.

That’s it.

People don’t buy anything else but improvement. If they don’t feel it will improve their lives in some capacity then they won’t buy it.

So when people trust you, they trust that you’ll improve their lives in some way.

That’s it.

Nothing more. Nothing less.

So at its core, the goal of this guide is to show you how to get people to trust you.

That means that everything that you learn in this guide can be applied to any platform because this stuff is Universal.

Systems vs Tactics

What you’re going to learn in this guide is a system.

That’s completely different from tactics.

For example, I could talk about YouTube and the tactics that you can use to get more subscribers, but if those tactics don’t align with the system that you’ll learn here then everything else will fall flat.

Tactics can work without understanding the system but only temporarily.

When you understand the system and apply the tactics accordingly, then there is no limit to your growth.

More importantly, when you understand the System, you can pick and choose the right tactics to use to get the results that you want.

Before we dive into the actual System of building your Tribe I think it’s important that we talk about Kim Kardashian for a moment.

I’m not joking.